Social media is a major focus for the recruiting industry, and is a part of every recruiting trend professionals are talking about for 2016.
Whether you’re talking about employer branding, finding passive talent, keeping up on human resources (HR) and recruiting news, or diving into the social recruiting game, having a social media presence is becoming more of a necessity than an additive for recruiting professionals.
With 67 percent of job seekers using Facebook, 45 percent using Twitter and 40 percent using LinkedIn – numbers reported in the Jobvite 2015 Jobseeker Nation Survey – recruiters can’t ignore the wide talent pool using social networks.
Leveraging this talent pool is difficult without a strong social presence of your own. To bolster your own social media newsfeeds, these five recruiting professionals are a ‘must’ for every recruiting professional to follow.
Matt Buckland, Head of Talent and Recruiting, Lyst
If you’re going to start out on social media following recruiting leaders, start here. Buckland not only knows his recruiting stuff, but he talks about his industry in an intelligent, witty and sometimes laugh-out-loud funny way.
Something to bear in mind when you use a grandiose title on LinkedIn…. pic.twitter.com/HDuRGDh1wC — Matt Buckland (@ElSatanico) September 23, 2014
Follow him on Twitter, LinkedIn, Facebook and Instagram or check out his blog.
Stacy Donovan Zapar, Founder, Tenfold
Meet the most connected woman on LinkedIn since 2008. Zapar is the founder of Tenfold, and is one of the social media world’s most authoritative voices on employer branding and social recruiting strategies. Her impressive client roster includes Zappos, TripAdvisor and Restoration Hardware.
Social Recruiting Tip: Look for “tells” on their LinkedIn profile that they’re thinking about changing jobs. #tchat pic.twitter.com/CViFfVbIFG — Stacy Donovan Zapar (@StacyZapar) December 2, 2015
Follow the social recruiting leaders star on Twitter and LinkedIn. You can check out her blog here.
Jerome Ternynck, Founder and CEO, SmartRecruiters
Another Twitter ‘must follow,’ Jerome shares a ton of content on Twitter – both his own well-written and interesting content, as well as related blog content from around the web. He’s also big on attending the important industry events and live tweeting them.
80% of a company’s operating expenses is related to Talent. And how much of Profits?… 100% #TalentConnect — Jerome Ternynck (@jerometernynck) October 13, 2015
He uses his Twitter as a type of micro-blog, putting out small bites of wisdom to use for inspiration. You can follow him on Twitter and LinkedIn.
Josh Bersin, Principal and Founder, Bersin by Deloitte
It’s probably not surprising that the founder of the world’s leading research and advisory firm focused on talent management, leadership and HR technology made the list. Josh tweets, writes LinkedIn posts and blogs about corporate talent, HR and analyst findings.
US reaches near full employment at 5% rate. Now watch job retention really go crazy. via @nytimes https://t.co/kFWNd1QDN0 — Josh Bersin (@Josh_Bersin) November 6, 2015
He’ll keep you and the rest of the recruiting leaders community up to date on the latest recruiting trends in the industry. You can follow him on Twitter and Linkedin, or check out his blog.
Shannon Smedstad, Employer Branding Leader, CEB
A great leader of employer branding, Smedstad is a self-proclaimed “recruiter at heart,” and likes to cover all her bases on her social media feeds. She gives awesome advice on how to improve your company culture and manage your employer brand.
200+ Powerful Action Verbs Perfect for Your Resume [Infographic] https://t.co/oRDgy8Nbyn #internships — Shannon Smedstad (@shannonsmedstad) December 3, 2015
You can follow her on Twitter and LinkedIn.
Following different recruiting leaders is beneficial for your career.
While it’s only a humble opinion, recruiting leaders can benefit greatly from following the individuals above. These guys and gals have figured out how to mesh the worlds of recruiting and social media – and they’ve done it with style.
Do you follow anyone who gives great recruiting insights? We’d love to hear about it. Leave us a comment below, tweet us or give us a shout-out on LinkedIn and let us know who you think the recruiting professionals of the world should be following.
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